How to Increase your Website’s SEO

Updated on 19 May 2020 in Marketing

A website without visitors is like a car in a showroom; it’s nice that it’s there, but it’s not really doing anyone any good.

So how can you take you website from the showroom onto the open road? By increasing your visibility! Below you will find a few great tips on how to improve your website’s Search Engine Optimization.


1. Optimize your website’s performance

Google’s focus has shifted from keywords to user experience, and your website’s speed is a big part of that.

Improving your website’s speed can have a big impact on your ranking in Google search. Curious how fast your website really is?

You can perform an audit with Google PageSpeed Insights.


2. Use inbound and outbound links

Your website shouldn’t be a collection of static and unrelated pages, but an interconnected web of pages.

This means you have to create links. Links to your other pages on your own website, as well as outbound links to other relevant pages on the web. You should also aim to get backlinks from other trusted websites.


3. Create in-depth content

As mentioned before, Google’s focus has shifted towards user experience. This not only includes the site’s speed, but also the quality of the content. Google is looking for meaningful content that is meant to be read by humans. So forget about posting one keyword phrase a thousand times in one blogpost.


4. Setup your web analytics

You can improve your website’s SEO rankings, but if you don’t know if it’s generating more traffic then it can be a useless venture.

Setup Google Analytics, Google Search Console or other web analytics applications to test what works, and what doesn’t.


5. Setup your meta descriptions

Good meta descriptions are key in order to display the information that you want have displayed in search engines.

Make sure your website’s meta descriptions are relevant and up-to-date.


Are you looking to improve your website’s SEO rankings? Contact Gridwork Design & Marketing now to get a free quote.